London Eye

At 135m, Coca-Cola London Eye is the world’s largest cantilevered observation wheel. It was conceived and designed by Marks Barfield Architects and was launched in 2000. It has won over 85 awards for national and international tourism, outstanding architectural quality and engineering achievement. In fact, it has become the UK’s most popular paid for visitor attraction.

A remarkable feat of design and engineering, the London Eye gave London’s skyline a dramatic new addition and has been offering guests a new perspective on London ever since. Originally, it was intended as a temporary structure, able to be dismantled and transported to a new location, and had planning permission for just five years. But with millions boarding it every year, its popularity has prompted its lease to be extended. Today it is a permanent fixture on the London skyline and a beautiful symbol of modern London.

Collect 3 points / Per £1 spent

Collect Maximiles points at London Eye !

Don’t forget!
In order to collect points make sure you are logged into your Maximiles account & click through to London Eye via the Maximiles website. In order to be rewarded promptly, please ensure that you use your Maximiles sign-up email address whenever you are required to give an email address on this site.

Keep in mind!
The use of voucher codes not featured on Maximiles.co.uk, or gift vouchers, may make this transaction ineligible for points. You will not generally collect points on VAT, Taxes, Fees or any delivery charges. Points will not be awarded if any items from your order are returned or exchanged, or part of your order is cancelled for any reason.

When will your points be awarded?
Your points will be added to your Maximiles account when we receive approval from London Eye for your transaction. Points are usually awarded approximately 30 days after your purchase. Transactions with this partner may be shown as pending in your account before being awarded.

How many points can you collect with London Eye?
For every £1 you spend you will collect 3 Maximiles points

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